ABM – Extending beyond joining sales and marketing

With two significant shifts in buyer behaviour, discover how we should evolve the design of sales enablement programs to ensure they are effective.

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Interactive Journey

Oh yes, not another blog on AI.

But let’s start here: You’re in a meeting and the CEO has announced the acquisition of a new company, and they want to integrate them into the marketing plan now, extracting insights from their 2,000 customers so that you can market your solutions to them.

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