Company Overview – SITA is a leading technology company in the aviation industry, with a wide range of digital solutions that support air transport communications and operations
SITA’s Aircraft Business Unit knew that their messaging needed to progress from the traditional technology sector ‘features and benefits’ approach to a more effective strategy of engaging buyers emotionally.
Ice Blue Sky leveraged the extensive technology-focused experience of our in-house team to absorb and interpret SITA’s requirements and generate effective brand messaging and high-quality assets fast:
SITA’s audience then successfully received compelling, targeted content across diverse channels.
Although a well-known industry brand, in common with other technology companies they needed to break through the defensive barrier that buyers put up when being sold to.
Ice Blue Sky’s challenge was to pivot the messaging strategy for SITA’s Aircraft Business Unit from product-centric to buyer-centric. We supported SITA as they worked to ensure successful internal buy-in to this new mindset.
Having agreed the buyer-centric messaging strategy, we had to deliver a high volume of assets in a short timeframe, across multiple sets of solutions.
We enabled SITA to engage their audience effectively with compelling, targeted content across diverse channels.
Having gained an in-depth understanding of buyers’ problems and SITA’s solutions, our content narratives were crafted to maximise response:
Through the power of partnership, we navigated complex communication landscapes, to drive meaningful impact and resonance within SITA’s market.
By streamlining processes, educating stakeholders, and fostering adaptability, their required shift in messaging focus was achieved.
Building 1 Chalfont Park
Chalfont St Peter
Gerrards Cross
SL9 0BG
United Kingdom
